MICE tourism is identified as a signature product playing a pivotal role in driving the growth of HCM City's tourism sector.

Vietnam has three villages winning the “Best Tourism Village” awards by UN Tourism.

Vietnam ranked first in tourism recovery in Southeast Asia in 2024, reaching 98% of the pre-COVID level, surpassing Malaysia (94%), Thailand (88%), Singapore (86%), Indonesia (86%), and the Philippines (72%).

Tourism revenue in January is estimated at 5.1 trillion VND

During the nine-day holiday, localities across the country welcomed nearly 12.5 million domestic travellers, a 19% increase from the same period in 2024. Several provinces and cities recorded tourism revenues exceeding 1 trillion VND.

According to statistics from the Department of Culture, Sports and Tourism, as of February 2 (the 5th day of the Lunar New Year),

International tourist arrivals to Vietnam also saw a significant increase at the end of January and the beginning of February

Hanoi hosted some 1 million tourists during the nine-day Tet (Lunar New Year) holiday which began on January 25, marking a year-on-year rise of 6%.

The Da Nang Department of Tourism held a ceremony on January 29 (the first day of the lunar new year) to welcome over 800 US nationals arriving in the central city

The northern mountainous province of Lang Son is taking measures to preserve and promote the ecotourism value and potential of the Lang Son Global Geopark, recognised by UNESCO in September 2024.